Overview

ASOS Womenswear PR Intern 18/19

During my placement I completed the following tasks:

Coverage – Collecting coverage from daily newspapers, weekly and monthly magazines and online media. I'd also flag any missed opportunities for ASOS
VIP/Influencer gifting orders
Sample, Image and Credit requests for features in the media, print and online
Mailers – produce artwork and email blasts on key products and trends to press
Monthly report UK – includes: coverage statistics, events/activations, best socials, VIP/Influencer gifting highlights and most popular samples requested
VIP/Influencer gifting database – keeping track of everyone the team gifted, input social information & any posts. Work out totals (social reach, percentage gifted vs posts) each month
Assisting with events – ordering up product, hanging and steaming in preparation and attending the events such as: ASOS High Summer 19’ Press Day, ASOS Supply launch, ASOS Face + Body, ASOS 4505 dance class
Showroom maintenance – ensure showroom was fully stocked with products
Showroom appointments – ordering products for showroom appointments with talent, hang gifting and assist on appointment
Press and warehouse returns – log clothing returned from press and organise via Fashion GPS
Courier tally – logging weekly spending on couriers
Little Red Panda (external photographer) – sending urgent product requests for features and keeping on top of monthly costs
Weekly flat shots – ordering Womenswear items to be shot internally – new in & seasonal product for image requests and media features
New Warehouse system – I was chosen to trial a new warehouse ordering system and had to feedback improvements to the warehouse manager
Fashion GPS Radar report – round up most downloaded images monthly: clothing, accessories and lookbook by press
Affiliates report – collate PR Priorities at the beginning of the month and send to affiliates team for them to send to external affiliates such as

WhoWhatWear to create awareness and plan content creation
Oversee and post socials of influencers we work with wearing ASOS gifted items on ASOS’s internal staff Instagram @asosinthewild

Examples of work

Mailers

I sent out email blasts to press about ASOS activations in hope of securing a feature. For example for the launch of ASOS 4505 Ski on site, Valentines Day and New In Footwear, I emailed the below mailers.

Coverage

Responding to call ins, image and credit requests and creating mailers saw the team and I secure features in publications such as Grazia, Hello Fashion Monthly, Cosmopolitan, Elle and Stylist.

STYLIST

HELLO FASHION MONTHLY

STYLIST

HELLO FASHION MONTHLY

Affiliates

I worked closely with the Affiliates team to communicate PR priorities every month in which they would share with external affiliates including press and influencers, providing them with information for content creation.

Social Media Reach

Reaching out and gifting influencers/VIP was a priority in my day-to-day tasks. See below for examples of organic social coverage the team and I secured by gifting.

ASOS Graduation

Testimony from Charley Baxter, Press Officer at ASOS.