Overview
I interned at John Lewis in the Fashion and Beauty Marketing department.
Brief
Create a variety of mood boards and collages for their Beauty Edit and Seasonal Window Displays.
I created competitor analyses, evaluating John Lewis' competitor offering, focusing on beauty events and Autumn / Winter campaigns; specifically party wear, beauty and cashmere. This will allow John Lewis to contend with their competitors and gain inspiration for future marketing campaigns.
Suddenly Last Summer....
For this project, I worked with Salina Sohal - John Lewis' Fashion Stylist to create the looks presented on the mannequins, utilising the fashion sold in store. I chose the trend etherial whites, chic denim and soft pastels, which were showcased in the windows and catwalks in John Lewis stores around the UK. To support my chosen trend I created a catwalk analysis and three mood boards to visualise my ideas which are displayed in the presentation below.
I was fortunate to work with Elle Magazine's former Senior Fashion Editor / Stylist - Michelle Duguid. I assisted her throughout the day, helping organise the looks she styled for the John Lewis Autumn / Winter 17 campaign and collated them into the presentation below.
