INDUSTRY EXPERIENCE
JOHN LEWIS
During my 2 weeks work experience at John Lewis I was asked to create a variety of mood boards and collages for their Beauty Edit and Seasonal Window Displays.
I created two Competitor Analysis, evaluating John Lewis' competitor offering, focusing on beauty events and Autumn / Winter campaigns; specifically party wear, beauty and cashmere. This will allow John Lewis to contend with their competitors and gain inspiration for future marketing campaigns.
SUDDENLY LAST SUMMER...
For this project, I worked with Salina Sohal - John Lewis' Fashion Stylist to create the looks presented on the mannequins, utilising the fashion sold in store. I chose the trend etherial whites, chic denim and soft pastels, which were showcased in the windows and catwalks in John Lewis stores around the UK. To support my chosen trend I created a catwalk analysis and three mood boards to visualise my ideas which are displayed in the presentation below.
I was fortunate to work with Elle Magazines former Senior Fashion Editor / Stylist - Michelle Duguid. I assisted her throughout the day, helping organise the looks she styled for the John Lewis Autumn / Winter 17 campaign and collated them into the presentation below.
SLB PUBLIC RELATIONS
As well as assisting SLB PR with the preparation of the Fashion in Leeds event during the Leeds International Festival, I was given the opportunity to write a press release for one of their clients: All About Hair, which was published.
